October 17, 2012 marks the first ever Breast Reconstruction Awareness (BRA) Day in the USA. BRA Day was started in order to bring to light a part of Breast Cancer Awareness that can tend to be overlooked. This day seeks to promote education, awareness and access regarding post-mastectomy breast reconstruction. BRA Day was started in Canada in 2011 and now will occur annually on the 3rd Wednesday of every October.
The spokeswoman for the BRA Day campaign is singer/songwriter Jewel. Her charitable song “Flower” was written to benefit breast reconstruction patients. Below is a video of her Public Service Announce regarding Breast Reconstruction and BRA Day
It is important that we spread the word about Breast Reconstruction as 7 out of 10 women eligible for breast reconstruction following mastectomy or partial mastectomy are not being fully informed or informed at all about their options for reconstruction. All women have the right to know what the different breast reconstruction options are and which specific options they would be eligible for.
We need your help to spread the word about Breast Reconstruction! Help us close the loop on breast cancer!